The radio station announced Monday morning that Sliwa and Borrero will co-host a new afternoon show starting tomorrow,from 5:00 – 7:00 PM, Monday through Friday.
Bottom line, the two are bringing their popular NY1 segment to radio.
Sliwa says:
“In the morning, I set the table. Now in the evening, I’ll be your live and local antacid to Gerson’s overly spicy, indigestion inducing, commentary !” Curtis’s morning show just marked its one year anniversary, and will continue.
Here’s what station executives are saying:
This successful formula for a turbo charged NYC “crossfire”with a Latin twist and outer borough flare is something that’s not heard anywhere on traditional talk radio in NYC. Sliwa & Borrero is the epitome of crossover appeal, when it comes to ethnicity, politics and advertising. Their new radio show is sure to fire up any New Yorker with a pulse.
“The opportunity to go toe to toe with Sliwa on a daily basis is too tempting an offer to pass up. I thought I was getting enough of him once a week but now I’m chomping at the bit to prove him wrong every day on AM 970 The Apple”, said Borrero, a veteran journalist in nearly every media form.
“The idea of having a caller-driven show for New Yorkers to discuss the days’ big issues makes sense,” according to General Manager Sean O’Neill. “Curtis Sliwa will continue his show in the morning, so more Curtis for New Yorkers!”
“Curtis Sliwa & Gerson Borrero’s segment on TV is wildly popular and to bring this format to radio is terrific!” added Program Director Peter Thiele. “Gerson’s voice in the Latino and NYC progressive communities is without parallel and thankfully now everyone will be able to get his perspective for two hours a day in a debate format with New York Icon Curtis Sliwa! New York is the most interesting city in the world, and New Yorkers deserve a live and local talk show about the issues people really care about.”