Even if you don’t care much about the business end of television, you must have noticed that NBC is moving Jay Leno from 10 PM to his old time of 11:35.
NBC is admitting that the low ratings means that Leno at 10 was such was a momentous flop that they are willing to upend their lineup in mid-season to fix the problem.
To those pundits who waste ink and bandwidth yapping about the political power of Glenn Beck, I invite you to compare the number of people who actually watch “flop” Leno and those who watch “popular” Beck.
http://www.rbr.com/tv-cable/tv-cable_ratings/19849.html
Thursday, 01/07/10, From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.4 rating, 4 share in adults 18-49, a 1.7/4 in adults 25-54 and 4.6 million viewers overall.
http://www.latimes.com/entertainment/news/tv/la-et-cable-news30-2009dec30,0,7617224.story
Beck, the channel's newest hire, averaged 2.4 million in his 2 p.m. PST show