Ding. Ding. Ding. Ding.
In this corner— an increasingly frustrated press corps.
And in the other corner— Andrew Cuomo. The in all-likelihood next governor of New York State himself.
The New York Times recently had an interesting piece on Cuomo titled: “Behind the Curtain, Cuomo Runs His Own P.R. Machine,” which focused on the fact that most—if not all of the interaction between Cuomo and members of the media are done by conference call.
This race is certainly his to lose…but Cuomo is about to face a major test.
There is no skirting the issue, no direct ducking or limiting possible damage via conference call—-Cuomo will have to do something he hasn’t done in well, four years….and that is face the media— face tough questions. To borrow my signature phrase I used 20 years ago in radio, he’s going to have to do it “live and direct.”